The challenge
Normandía needed a financial-services identity that felt approachable without losing authority. A generic corporate look would hide the human side of the business; an overly casual one would weaken trust.
Objectives
- Build recognition across digital and printed touchpoints.
- Make the offer easier to understand.
- Balance warmth with professional credibility.
The solution
I built a clear visual system around a distinctive symbol, confident typography and a flexible palette. The identity scales from small digital uses to presentations and printed materials while keeping the message direct and consistent.
