How much does a brand identity cost?
It depends on what you need: refreshing an existing brand is not the same as building one from scratch with strategy and naming. Tell me about your case and I’ll tell you what it would include and what it would cost.
How long does a brand identity project take?
It depends on the scope, the rounds of revisions and, above all, how quickly decisions are made. A focused project can close in a few weeks; one with strategy, naming and many applications usually takes a couple of months.
What do I get at the end of the project?
The logo in its variants and formats, the color palette, the typefaces, the brand guidelines and the key applications we agreed on.
Can I start with just a logo?
You can, but I recommend defining at least colors, typefaces and a few basic rules. It’s little extra work and it stops the brand from warping over time.
Do you only work with businesses in Madrid?
I’m based in Madrid and work with businesses and agencies from here and from other places. Almost the whole process can be done remotely.
